Where can you buy the Echostar TR-40 converter box at the advertised cost of 40?

Where can you buy the Echostar TR-40 converter box at the advertised cost of 40?
Contrary to false information on the web, the EchoStar TR-40 is not the DTVPal
nor is it available yet. It will become available in mid - late August 2008 or early September at the latest. It's cost will be $39.95 and it will be free with the government coupon. I was told by the manufacturer that it is to be available both at web stores and brick and mortar stores as well but no specifics were offered at this time July 28th 2008.